A little about Priority Insurance Brokers

Who we are

Priority Insurance Brokers was created by our Director, Daniel Ufer after having various insurance related roles. Daniel noticed a common trend across his various roles when dealing with clients that they just wanted to be treated as a priority.

Hence Priority Insurance Brokers being formed to provide our clients with exactly that. We aim to close the gap between customers being just a number and a dollar figure to truly engaging with our customers both personally and professionally. We want our customers to understand that they are a priority to us and we are genuinely here to provide them with the best insurance related advice as well as a competitively priced package.

 

How can we help your business?

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Save
your time

Reduce impact
of rising costs

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Protection of
your assets​

Simplified understanding
of your cover

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Balanced
risk solutions

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Claim
management

Dedicated
advice

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Ongoing
insurance support

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week
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The strength of using a Steadfast Broker

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$ held in premium with insurers via the Steadfast Group

By utilising our networks strength and capacity with the insurers you will have confidence in our ability to ensure that your business is handled appropriately along with any claims that arise.

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Approved insurers and underwriting agencies

Our network has access to over 300 different insurers, underwriters and placement solutions. We can find a solution for the even hard to place risks.

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Orange icon of a piggy bank with text "Best cover for the best available price".
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Why Choose Us and

How we can help

Priority Insurance Brokers is a business insurance broker which specialises in providing tailored advice to for commercial insurance products. We work with a range of businesses from start up through to corporate clients. Our experience and understanding of your business allows us to have open conversations with you about your business to ensure that you are adequately protected should something unforseen occur.

As a commercial insurance broker, we provide all of our clients with easy access to a dedicated advisor, ongoing management of insurance policies, end to end claim services and acting on your behalf with insurers. If appointed as your business insurance broker, we ensure that we always act with your best interest at the forefront of everything we do.

We have access to a large panel of insurers to ensure that you are getting the best cover for the best available price. See below the other major benefits to using a business insurance broker.

By utilising a a commercial insurance broker this allows you to get back to the things that you need to do to keep your business operating and earning an income. We usually require about one hour of your time to be able to assess your current policies, provide advice and then present you with suitable options.

We ensure that your assets are protected whether that be your property, motor vehicles or your company operation. We take the time to understand your situation and tailor or recommendations accordingly. Insurance is never a one size fits all therefore, all of the advice we provide is tailored specifically to the client.

We never provide advice based on sales targets, we work with you to outline your desired level of risk tolerance. We tailor our insurance packages to provide you with the optimal balance between your exposed risks and your budget. We have extensive experience in showing you ways to reduce your premium without completely reducing your cover.

If you keep on getting bounced around to different account managers with your current business insurance broker this causes gaps in understanding your business and covering it correctly. We take pride in building relationships with our clients and will always prioritise keeping you with your dedicated advisor.

Our Team Members

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Managing Director - Daniel Ufer

Daniel Ufer is the Managing Director of Priority Insurance Brokers, bringing seven years of industry experience. Specialising in blue collar, trades, construction, and mining insurance, Daniel holds a Diploma of Insurance Broking and is a Qualified Practicing Insurance Broker.

His dedication and expertise were recognised in 2023 when he was awarded the ADVISR Insurance Broker of the Year (People's Choice). At Priority Insurance Brokers, Daniel leads the company while managing key accounts, ensuring top-tier service and tailored insurance solutions for clients in demanding industries.

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Director - Chloe Ufer

Chloe Ufer is a Director at Priority Insurance Brokers with seven years of experience in the financial services industry. She specialises in accounts and administration, holding a Bachelor of Laws, a Graduate Diploma in Legal Practice, and RG146 certification in superannuation.

Chloe has previously worked with Sunsuper and various law firms. At Priority Insurance Brokers, she manages accounts payable, staffing, and compliance. Recently returning to the workforce after taking time off to raise her three children, Chloe now contributes significantly to the company's strategic planning and growth, leveraging her extensive legal and financial expertise.

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Account Manager - Joshua Cotter

Joshua Cotter is an Account Manager at Priority Insurance Brokers with 16 years of industry experience. He specialises in blue collar, trades, and mining insurance. Joshua holds a Diploma of Business, an Associate's Degree in Education, and Tier 1 RG146 Insurance Broking certification. He has worked with major brands within the Suncorp Group and Youi Insurance, where he was recognised as Best Insurance Leader.

At Priority Insurance Brokers, Joshua is dedicated to helping clients achieve the best insurance outcomes. Apart from a brief stint in a supermarket during his teens, his entire career has been devoted to the insurance industry.

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Broking Assistant - Taylor McDonald

Taylor is a Broking Assistant at Priority Insurance Brokers with three years of industry experience. Specialising in domestic policies, cleaners, plumbers, small business, and claims management, Taylor holds a Bachelor of Creative Arts and a Tier 1 RG146 Insurance Broking certification. She has collaborated with major insurance companies like Allianz, CGU, and QBE.

Achieving the Tier 1 Qualification stands out as a key milestone in Taylor's career. At Priority Insurance Brokers, Taylor excels in providing outstanding claims service and managing smaller policies. Transitioning from a practicing artist to the insurance industry, Taylor brings a unique perspective and creative problem-solving skills to their role.

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Administration Support - Jermelyn Avanzado

At Priority Insurance Brokers, Jermelyn is known for her exceptional ability in providing support and delivering swift service to ensure smooth operations and is also well organised enhancing the productivity within the organisation. She’s able to manage time effectively to meet tight deadlines while looking at every perspective to deliver high-quality results.